Media Efficiency Analyst

dentsu

  • Lisboa
  • Permanente
  • Horário completo
  • Há 1 dia
Job Description:Company Descriptiondentsu mediaWhat good is an award-winning media strategy if not targeted to the correct person?At dentsu, we hold data very near to our hearts and believe it is a powerful tool used not only to learn more about your customers, but to also discover new, untapped potential. We create meaningful media experiences for clients across major global platforms, original content production, influencer programs and gaming. We bring a cohesive, cross-channel solution to increase performance for every brand we touch.We develop strategic performance marketing ecosystems.
  • Paid search
  • Paid social
  • SEO
  • Programmatic
  • Commerce
  • Affliate Marketing
We create and activate innovative media partnerships and investments.
  • Media supply chain diversification
  • Multicultural market research and activation
  • Scalable media buying
  • Influencer and micro-influencer strategy and activation
We create and optimize media-led experiences.
  • Intelligent content
  • Voice and assistant management
  • Conversion rate optimization
Job DescriptionKey responsibilities:
  • Support Strategy and Planning in ensuring processes are efficient and consistent across teams.
  • Develop new reporting and planning tools (high focus on data processing) that support Media teams and reduce manual tasks.
  • Generate client reporting of results driven by Digital Marketing actions with quantitative and qualitative analysis of data.
  • Support the setup, implementation and structuring of campaigns on the different platforms: Google, Meta, TikTok and other existing biddable platforms.
Qualifications
  • Ability to organize and meet deadlines, proactivity and team spirit.
  • Deep understanding of Excel tool (for instance, applying advanced formulas, Pivots, Macros).
  • Agility in identifying inefficiencies in processes and building automated planning and reporting tools to improve ways of working and support Media Planning activities.
  • Some experience in using tools related to Digital Marketing, namely Meta Business Manager and Google Ads (preferred).
  • Bachelor’s degree in management and/or Marketing degree (preferred).
Additional informationBenefits & Perks:
  • Agile work environment
  • 22 days of holidays + 3 wellness days + Birthday day off
  • Healthcare insurance for you!
Inclusion & DiversityWe value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly.If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.#LI-HybridLocation: LisbonBrand: CaratTime Type: Full timeContract Type: Permanent

dentsu