SALESFORCE MARKETING CLOUD - TECHNICAL LEAD (HYBRID)

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SALESFORCE MARKETING CLOUD - TECHNICAL LEAD (HYBRID)Portuguese company hires for hybrid workLocation: Lisbon, Portugal (2 to 3 times per week)Language Requirements: Fluent Portuguese and English min B2Seniority: 5+ YearsInstructions: Please send your CVs in English and make sure to include all skills and experience that match the requirements of the opportunity. This will significantly increase your chances of success.We are looking for an experienced and strategic Salesforce Marketing Cloud Technical Lead to drive the design, development, and delivery of advanced marketing automation solutions. In this role, you will lead technical delivery across Marketing Cloud projects, ensuring secure, scalable, and high-performing solutions that power personalized customer engagement and effective campaign execution.Key Responsibilities

Lead the technical architecture, design, and implementation of Salesforce Marketing Cloud solutions
Partner with marketing, CRM, and IT stakeholders to translate business requirements into robust technical solutions
Oversee deployment and optimization of key Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Interaction Studio
Develop and maintain AMPscript, SSJS, SQL queries, and API integrations with external systems (e.g., CRM, CDP, web platforms)
Ensure data integrity, compliance with regulations (e.g., GDPR, CAN-SPAM), and campaign performance optimization
Mentor and support junior developers and other technical team members
Stay up to date with Salesforce releases, best practices, and the latest MarTech innovations

Required Qualifications

Bachelor’s degree in Computer Science, Information Systems, or a related field
5+ years of experience designing and developing on Salesforce Marketing Cloud
Strong hands-on expertise with AMPscript, SSJS, SQL, and REST/SOAP APIs
Proven track record integrating Marketing Cloud with Salesforce CRM and third-party platforms
Deep understanding of customer journey orchestration, segmentation, and personalization strategies
Salesforce certifications (e.g., Marketing Cloud Developer, Marketing Cloud Consultant) are highly preferred
Excellent communication, leadership, and stakeholder management skills

Preferred Skills

Experience with CDPs (e.g., Salesforce Data Cloud), Datorama, or Tableau
Familiarity with Agile/Scrum methodologies and DevOps tools (e.g., Git, CI/CD pipelines)
Industry-specific experience (e.g., retail, financial services, healthcare) is a plus
Strong knowledge of data privacy regulations and compliance frameworks

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