Performance Campaign Analyst with German
NielsenIQ
- Lisboa
- Permanente
- Horário completo
- Managing Google and Social Ad campaigns and budgets
- Manage on-time delivery of ad campaigns
- Test new technological platforms for ad campaigns
- Set deadlines and confirm deliverables with the team
- Interact directly with ad vendors to optimize campaigns
- Consult on creative best practices and optimization
- Maintain documentation on campaign process and procedures
- Troubleshoot common campaign issues, approve and tune local language campaigns
- Analyse reporting, look for potential problem areas
- Meet the Key Performance Indicators (KPIs)
- Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign
- Collaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs.
- Fluent German
- At least 2 years of experience in building and managing performance campaigns including Social, Mobile, Search, Display and YouTube/Reels/Shorts, etc
- At least 5 years of experience on app acquisition, digital campaigns or digital ad agency/advertiser roles
- Strong analytical skills with excellent attention to detail & logical thinking
- Proven experience of A/B testing and using data / analytics to inform design decisions
- Ability to work in a fast-paced environment and juggle multiple priorities remotely
- Possess strong work and business ethics; be reliable, highly organized and dependable
- Experience working with App Store Connect and Google Play Developer console, Firebase and MMP platforms (such as Adjust, Appsflyer, Kochava, Firebase, Branch)
- Experience building, managing, and optimizing multiple performance campaigns simultaneously and managing medium and large budget
- Experience in digital content, engagement, campaign management web analytics and conversion optimization and attribution modelling
- Experience with social media platforms and their respective audiences is preferred as you will be working in partnership with social media campaigns
- Experience of digital strategy, information architecture & design, digital marketing; including online advertising and promotion
- Google Display video 360, Google Ads and google Tag Manager certifications preferred
- Basic knowledge of HTML/CSS
- Experience with campaign tracking, campaign tracking, ad pixel insertion pixel, MMP platforms (Adjust or others)
- Work in an international, multicultural environment
- Exposure to global stakeholders
- Hybrid working module
- Internal recognition program