Sr PPC Specialist
Action1
- Portugal
- Permanente
- Horário completo
- Planning, executing, and managing PPC campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, Reddit, Capterra, and other platforms, ensuring alignment with our business goals.
- Conducting keyword research, audience targeting, bid strategy, and tracking competitor PPC strategies to gain better rankings in search results and identify growth opportunities.
- Monitor daily campaign performance and adjust strategies based on data analysis to optimize and scale campaign performance.
- Develop compelling ad copy, A/B test creatives, and landing pages to continuously improve performance through precise and innovative campaigns.
- Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.
- Produce reports for management showing ROI, key metrics, and areas for campaign improvement.
- Stay current with PPC and SEM trends and techniques to ensure alignment with industry standards and technological advancements.
- Proven experience managing PPC campaigns across multiple platforms (Google, Microsoft, Reddit, LinkedIn, etc.) managing search, display, remarketing, and video.
- Familiarity with A/B and other testing methods.
- Strong analytical skills and experience with GA4, Google Ads, and other analytical tools.
- Familiarity with SEO and web traffic metrics.
- Demonstrated capacity to manage budget and optimize allocation, ensuring cost-effective campaign execution and scalable growth.
- Excellent communication skills and the ability to articulate performance metrics, challenges, and opportunities.
- A team player with a track record of increasing company revenue and brand awareness through coordinated and strategic campaigns.
- Background in high-growth or scale-up organizations is preferred.
- Experience with Salesforce is a plus.
- Fully remote work, giving you the flexibility you need in the modern world
- A role at the forefront of our online engagement strategy with the opportunity to impact how our content is presented and perceived globally.
- A collaborative environment where creativity and innovation are encouraged.
- A multitude of interesting challenges and opportunities.
- Stable income and flexible working hours, opportunities for promotion.
- Friendly and professional peers, eager to help and help you grow.