Portugal Marketing Manager
HP
- Lisboa
- Permanente
- Horário completo
- Translates business objectives and priorities into marketing strategies that deliver impact to brand and business
- Develop and implement the country marketing plan, aligned with the global and regional marketing objectives and strategies
- Adapt and deliver effective marketing campaigns that drive awareness, demand, and customer loyalty, with both consumers and customers
- Manage the country marketing budget and optimize the return on investment
- Coordinate and execute online and offline marketing activities, such as webinars, events, email campaigns, programmatic and social media, content marketing, influencer marketing, comms, etc.
- Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints
- Analyze and report on the performance and impact of the marketing initiatives, using data and insights to optimize and improve the marketing effectiveness
- Coordinate consumer marketing efforts in straight alignment with Trade marketing and Retail sales teams
- Collaborate with commercial sales to support the lead generation, pipeline management, and customer acquisition and retention goals
- Build and maintain strong relationships with key stakeholders, partners, and media in the country or region
- Ensure compliance with the company's brand guidelines, legal policies, local laws, and best practices
- Act as a functional manager, offering mentorship and guidance to junior employees
- Graduate degree in marketing, business, or related field
- At least 8-10 years of experience in marketing, preferably in a B2B or technology environment
- Proven track record of developing and executing successful marketing campaigns in the country
- Strong knowledge of the local market, customer behavior, and industry trends
- Excellent communication, presentation, and interpersonal skills
- Highly creative, analytical, and results-oriented
- Ability to work independently and collaboratively in a super fast-paced and dynamic environment
- Fluent in Portuguese and English. Spanish communication skills preferred.