CRM Specialist - Salesforce (m/f/d)

Almada, Setúbal
Permanente
Horário completo

Há 30 dias

Your New CompanyYou will be joining a prominent organisation in the quick-service restaurant industry, known for its extensive network of retail locations and strong focus on customer satisfaction. With a long-standing presence in the market, the company has built a reputation for delivering convenience, quality, and innovation in food delivery services. Operating across multiple regions, it continues to invest in digital transformation and customer-centric strategies to enhance its service offering and maintain its leadership position.Your New RoleWe are looking for a CRM & Loyalty Specialist to strengthen our digital marketing team. This role is pivotal in shaping and executing customer engagement strategies, with a strong emphasis on personalisation, retention, and loyalty enhancement. You will be responsible for managing CRM platforms, designing automated campaigns, and analysing customer behaviour to optimise communication and drive repeat business. Additionally, you will oversee the development and refinement of loyalty initiatives, ensuring they resonate with diverse customer segments and contribute to long-term brand affinity.Key Responsibilities

Administer and enhance CRM tools to ensure effective customer segmentation and targeting.
Create and execute automated, personalised marketing campaigns based on user behaviour and preferences.
Monitor campaign performance and key metrics, providing actionable insights for continuous improvement.
Lead the evolution of loyalty programs, ensuring they remain relevant, engaging, and aligned with customer expectations.
Collaborate with cross-functional teams to ensure CRM strategies are integrated with broader marketing and operational goals.
Identify opportunities for customer lifecycle optimisation through upselling, cross-selling, and reactivation strategies.
Ensure all CRM activities comply with data protection regulations (e.g., GDPR).

What You’ll Need to Succeed

Minimum of 3 years’ experience in CRM and loyalty roles, ideally within B2C environments with a strong digital footprint.
Proficiency in CRM platforms such as Salesforce, HubSpot, Oracle Responsys, or similar.
Solid understanding of marketing automation, customer journey mapping, and data analysis.
Experience managing loyalty programs is highly desirable.
Strong analytical mindset, results-oriented, and proactive approach.
Fluency in Portuguese and English.

What the Company OffersYou’ll be part of a dynamic and forward-thinking team in a company that values innovation, autonomy, and professional growth. Benefits include:

Involvement in strategic projects with direct business impact;
Continuous learning and certification opportunities;
Collaborative and supportive work environment;
Hybrid and flexible working model;
Clear career progression paths.

What to Do NowInterested in this opportunity?
Click "Apply Now" to submit your CV, or contact our Digital Technology recruitment team at +351 21 782 6560 or via email at
marcos.branco@hays.pt to learn more.

Hays

Candidate-se