Channel Excellence Lead - Web

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Permanente
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Há 6 dias

Introduction To RoleAstraZeneca is passionate about advancing our Omnichannel customer engagement capabilities to deliver differentiated, impactful, and valued experiences. A key part of this mission is ensuring our websites serve as trusted, effective channels for communicating the innovative science behind our medicines, helping healthcare professionals and other stakeholders access the information they need with clarity, consistency, and confidence.AccountabilitiesThe Channel Excellence Lead - Web will be responsible for shaping and operationalising our approach to web delivery within Global Commercial Services (GCS). This includes defining and embedding best-in-class operational processes, standards, and delivery methodologies that enable the business to create impactful, compliant, and customer-centric websites. The role will also play a central part in our journey towards greater web personalisation and the establishment of a consistent, portal-based web presence across the region.Working in close partnership with our external delivery partner, the Channel Excellence Lead will ensure that our web operations are reliable, scalable, and efficient. They will bring both strategic insight and operational discipline to evolve how we deliver websites, from briefing through production, deployment, and optimisation. A key expectation is to enable our teams to deliver website configuration and assembly as part of a service that is exceptional - fast, efficient, error-free, compliant, and trusted at enterprise scale.In addition to defining operational processes, the Channel Excellence Lead will work across all Global Commercial Services (GCS) teams to drive adoption, ensure adherence, and provide consultative expertise. They will also play a key role in upskilling colleagues, sharing knowledge, and enabling local market teams to make the best use of our web capabilities.Key responsabilitiesServe as the GCO subject matter expert for platforms/tools associated with website delivery and optimisation, including:Website assembly and configuration in Adobe Experience Manager (AEM) CMSWebsite personalisation capabilities (e.g., Salesforce Personalisation, AEM Target, or similar)Standard web components, modules, and functionality leveraged across the enterprisePortal-based approaches to deliver a consistent, unified regional web presenceContinuously assess current-state web operational processes to identify opportunities to improve efficiency, quality, client satisfaction, compliance, and capability advancement.Define, embed, and maintain best-in-class operational processes and delivery standards that enable website production to be fast, scalable, error-free, and compliant, ensuring web delivery is trusted across both commercial and medical teams.Be accountable for the performance of the web service, taking initiative to identify, implement, and sustain improvements against key performance indicators (e.g., speed of delivery, quality, error rates, adoption of standards, SLA adherence).Consult on capability advancement initiatives (e.g., new CMS functionality, new personalisation capabilities, portal development) to ensure operational requirements are incorporated into design and that proper operational testing is completed before launch.Drive process adoption and adherence by:Establishing forums for knowledge-sharing and feedbackProducing training and support resources for CMS users and related toolsParticipating in consultation sessions with delivery teams and market stakeholdersLead the evolution of the web service, acting as a thought leader in identifying, prioritising, and progressing opportunities to enhance how we deliver websites—particularly through the incorporation of automation and agentic capabilities that increase efficiency, quality, and scalability.Collaborate with and oversee outsourced partners, ensuring service delivery is reliable, cost-effective, and continuously optimised to meet enterprise needs.Essential Skills/ExperienceA minimum of 5 years’ experience supporting large organizations in a role associated with digital operations delivery, with a strong emphasis on websites.A minimum of 3 years’ experience serving in an operational function within a Healthcare/Pharmaceutical company, or other highly regulated industry.Knowledge of Omnichannel enabling technology platforms and how websites integrate with other channels to deliver a seamless customer experience.Expertise in one or more of the following areas:Web assembly and configuration in enterprise Content Management Systems (e.g., Adobe Experience Manager or equivalent)Web personalisation capabilities (e.g., Marketing Cloud Personalization, AEM Target, or similar)Website tagging and analytics configuration within a Tag Management System (TMS)Extensive experience leading or working among cross-functional teams, driving towards a common objective in complex, matrixed environments.Proven experience working to understand and evaluate complex business processes, with a track record of driving process optimisation initiatives.Experience working with data-driven applications, including how data is captured through websites to enable reporting, insights, and decision-making.Demonstrated ability to build positive relationships and influence stakeholders across Strategy, Analytics, Operations, Technology, and Medical/Commercial teams.Ability to lead multiple projects in parallel and manage competing priorities effectively.Ability to inspire change by championing new approaches and embedding operational excellence in delivery.Why AstraZeneca?
Join AstraZeneca where you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality.Date Posted 29-ago.-2025Closing Date 12-set.-2025AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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