Paid Media Specialist

Maia, Porto
Permanente
Horário completo

Há 1 mês
Aplicar facilmente

Critical Manufacturing is dedicated to empowering high-performance operations to make Industry 4.0 a reality with the most innovative, comprehensive, and modular MES software. We have a global presence, but our headquarters, and the main technical center, are in Porto (Maia), Portugal, where we develop a state-of-the-art solution for Semiconductor, Electronics, Medical Devices, and Industrial Equipment.Recognized as a Leader by Gartner, we are part of ASMPT, the world's largest supplier of best-in-class equipment, and technological process partner for the electronics and semiconductor industries.The role:We’re looking for a data-driven, creative Paid Media Specialist to join our marketing team and own the strategy, execution, and optimization of our digital advertising efforts. Your primary responsibility will be managing and growing paid media campaigns across platforms like Google Ads, LinkedIn, and Meta, with a special focus on Account-Based Marketing (ABM) initiatives that drive high-value B2B leads.This role is ideal for someone who lives at the intersection of performance marketing and creativity — and who is comfortable using data to fuel decisions, refine messaging, and scale results. While paid media is your main focus, you'll bring working knowledge of SEO and to support integrated marketing campaigns.What you’ll do:

Plan, execute, and optimize full-funnel paid campaigns across Google Ads, LinkedIn, Meta, and other platforms
Develop and manage ABM-focused campaigns, tailoring messages and targeting strategies to specific high-value accounts
Monitor campaign performance using GA4, Google Data Studio, and platform-specific dashboards to meet and exceed KPIs
Propose and run A/B tests on creatives, messaging, and targeting strategies to continuously improve results
Conduct keyword research to inform campaign targeting and ad structure
Optimize web content and landing pages for SEO best practices to improve organic search rankings
Support SEO specialists to ensure strategic synergy between organic and paid efforts
Collaborate cross-functionally with content, design, and product teams to ensure consistent messaging and branding
Stay up to date with platform updates, industry trends, and competitor activity to keep campaigns ahead of the curve
Conduct keyword research to identify opportunities for paid campaigns and media outlets, aligning content and targeting strategies with market trends
Create and present clear, data-backed performance reports to stakeholders
Prepare clear, data-backed performance reports and present insights to stakeholders regularly

RequirementsWhat you must have:

2-5 years of experience managing paid media campaigns (especially Google, LinkedIn, and Meta)
Experience running or supporting ABM campaigns in a B2B environment
Good knowledge of SEO principles and how they can enhance paid media strategies
Hands-on experience with Google Analytics 4 (GA4) and data reporting tools
A strategic mindset paired with analytical rigor and testing discipline
Strong attention to detail and excellent project management skills
Ability to manage budgets and report confidently on ROI
Excellent English skills – spoken and written

What we consider a plus (not mandatory):

Experience with remarketing strategies and dynamic ads
Familiarity with programmatic advertising
Experience working with Microsoft Dynamics (or other CRM platforms)

Diversity, Equity and Inclusion are a source of commitment and innovationAt Critical Manufacturing, we welcome and encourage applications from individuals of all backgrounds, regardless of disabilities, diverse abilities, identities, or experiences. Our commitment is to create an inclusive environment where everyone has equal opportunities to succeed and thrive.If you need accommodation during the recruitment process, please let us know - we're happy to support you.

Critical Manufacturing